Three Keys to Thriving in the New Normal

The NEW NORMAL is VUCA — Volatile, Uncertain, Complex, Ambiguous. Understanding what is happening and how to thrive in the New Normal is critical for leaders at every level.

GEO Leadership | Leland Russell Insights | Three Keys to Thriving in New Normal

A Perfect Storm

In October 1991, there was a ‘perfect storm’ in the north Atlantic. A buoy off the coast of Nova Scotia reported a wave height of over 100 feet, the highest ever recorded in the province’s offshore waters. In the middle of the storm, a fishing boat, the Andrea Gail, sank, killing her crew of six. This tragedy inspired the book, The Perfect Storm, which later became a movie.

What caused this biological disaster? There was a collision of warm air from a low-pressure system and cool, dry air generated by a high-pressure system, compounded by tropical moisture delivered by a hurricane.

What the New Normal Means for Leadership

 New Normal: A World of VUCA 

Today, a different kind of ‘perfect storm’ has arrived for leadership — a world of VUCA.

Volatility: Because change happens simultaneously in different sectors, in different forms, and at different rates, conditions are far from stable. They are fluid and fluctuate to extremes.

Uncertainty: Analyzing past data and current trends to forecast future events is problematic. It’s unwise to rely on any one individual’s forecasting abilities, no matter their credentials.

Complexity: Our current reality has many varied parts, patterns, and elements. The complexity is compounding for many reasons, such as accelerating social change, the technology tsunami, and political paralysis.

Ambiguity: Situations are often open to more than one interpretation. Discernment is difficult when facts are fuzzy. Because everything is more interconnected than ever before, there is often cause-and-effect confusion.

Like the ‘perfect storm’ of 1991, the New Normal is driven by a colossal collision of forces.

Economic Shocks — Dramatic, unexpected events can suddenly upset markets with rapid ripple effects and aftershocks worldwide.

Global Competition — It’s no longer predictable in time, place, or specifics. It’s growing geometrically and decreasing the lifespan of businesses.

Advancing Technology — It’s turbocharging communications, blurring geographic boundaries, and enabling instantaneous mobility of capital.

Disruptive Innovations — They can appear seemingly overnight and endanger a long-successful business or make an entire industry obsolete.

Political Paralysis — Politics have polarized and there are no winners. All sides reach for rhetorical extremes and nothing seems to gets done.

Cyber Threats — Cybercriminals are increasingly aggressive in their stealth strategies. In 2016, ransomware attacks increased by well over 100X.

Climate Change — Extreme weather is one of the many implications of climate change. One major magazine summed up the extreme weather escalation with an article entitled, “Weather Panic – This is the New Normal and We Are Hopelessly Unprepared.”

Terrorism — Violent extremism is on the rise with many channels for propaganda dissemination that exacerbate the psychological impact of any terrorist event.

Information Shelf Life — Information is now like a quickly perishable food. Use it or lose it because its shelf life is extremely short.

Trust, Loyalty, Confidence — These three social emotions are on an ever-deeper downward trajectory with many implications, none good.

Evolving Business Models — While challenging, the New Normal has wide open windows of opportunity for new ways to deliver greater value at lower cost.

New Normal | Driven by a colossal collision of forces | Leland Russell Inisghts

New Normal: Unprecedented Leadership Challenges

The realities of the New Normal have spawned unprecedented leadership challenges. Consider these statistics:

  • Strategy – 67% of leaders say capabilities don’t fully support their strategy; 52% are not confident in their company’s strategy.
  • Execution – Over 80% of organizations fail to execute their strategies effectively; CEOs from 40 countries rate “Execution” as their #1 concern.
  • Speed – 90% of senior leaders agree that speed is critical to success, but only 40% say that they are moving fast enough. 50% lower operating profit is the result when organizations are outpaced by their competitors.
  • Only 33% of employees are engaged in their job and 51% are looking for a new job.

What does it take to thrive in the New Normal?

What does it take to thrive in the New Normal


By working closely with many exceptional leaders, we’ve learned what new approaches will essential to thrive in the New Normal. We’ve condensed the critical core into three leadership imperatives:

These three leadership imperatives are embidied in a powerful, comprehensive system that will help you thrive in the New Normal.  The GEO System™ is a seamless set of principles, processes, and virtual tools that have been successfully applied by hundreds of leaders. Click here for an overview.

If you’d like to learn more from us directly, Let’s Connect.


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About Leland Russell

Leland Russell accelerates strategic action with GEO Leadership™ principles, processes, and virtual tools. He is the creator of The GEO Paradigm™ and co-author of Winning In FastTime®. GEO Group Strategic Services, the firm he founded, has a stellar performance track record with Fortune 500 organizations, mid-size firms, and non-profits. Leland writes regularly about how leaders can thrive in the New Normal on his website —

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